Fit to Fork
Services
- Brand Identity
- Visual Language
- Typography
A brand that looks as good as the food.
Fit to Fork was already delivering quality catering. The brand needed to reflect it. Our role was to bring the care behind the business into its first impression, before anyone had tasted the food.
We created a brand identity, visual language and typographic approach that gave Fit to Fork a more confident way to present itself. Not a different business. A better expression of the one it already was.
The quality was there. It needed to show.
Customers experience the food after they choose the caterer. Fit to Fork needed its brand to communicate something of that quality earlier. The challenge was perception. We wanted the presentation to reflect the standard of the catering, giving people a clearer sense of the business they were considering.
A first impression worthy of what follows.
We developed an identity that brought Fit to Fork’s presentation closer to the quality of its work. The intention was not to dress the business up as something it wasn’t. It was to give the care already going into the catering a more considered visual expression.
Character beyond the logo.
The typography and supporting visual language gave Fit to Fork more than a standalone mark. We brought these elements together as a connected identity, giving the business a consistent way to express itself while allowing different messages to take the lead.
The same care. Now visible in the brand.
The work gave Fit to Fork a visual identity that better represented the business behind it. Rather than asking the brand to make a bigger promise, we helped it express the quality already there. A more confident introduction to the catering and the people delivering it.
About this brand identity project.
To make the brand reflect the quality of its catering. Fit to Fork needed a first impression that communicated the same care and attention customers could expect from the business.
