Equitrade Capital
Services
- Brand strategy
- Digital experience
Strategic insight for global financial markets — asset classes including foreign exchange and currency solutions, alongside a clear order execution policy.
We worked with Equitrade Capital to bring its new website and policy documentation into line with the standard of the business. Building on its existing logo and identity, we developed a visual system that brings clarity and consistency to how it presents complex financial information.
The system connects the website and policy documents through a consistent approach to layout, typography and information hierarchy. The work balanced clear communication with the business’s FCA compliance requirements, without losing sight of the people who need to find, read and understand the information.
Existing Logo Identity
Strategic insight for global financial markets — asset classes including foreign exchange and currency solutions, alongside a clear order execution policy.
BRINGING IT TO LIFE
About this brand strategy project.
To give Equitrade Capital a clearer, more consistent digital presence that reflects the standard of its business, while working within its FCA compliance requirements.
