Our process
The steps AVY follows from initial discovery through to delivered brand and website.
Project plan
From first conversation to working outcome.
Discovery and alignment
The first phase is about understanding the business, its market, its audiences and the specific problem that has prompted the engagement. This is where the strategy work begins — not with a workshop for its own sake, but with genuine investigation into what the business does and where it is headed.
Positioning and messaging
Once the discovery work is clear, we define the position: what the business is, who it is for, what makes it distinct and why someone should choose it. The messaging framework follows, turning the position into language the team can use.
Identity and design
The visual and verbal identity is built against the strategy and positioning. Nothing is designed without a strategic reason behind it. The output is a system that can be applied consistently across every touchpoint.
Delivery and rollout
The final phase is deployment — the website, the materials, the systems that make the brand usable. We stay involved through rollout to make sure the work lands properly and the team can apply it independently.
Frequently Asked Questions
About Our process
The sequence is consistent, but the depth of each phase varies by scope. A focused identity project may move through the phases more quickly. A full brand programme may spend more time on discovery and alignment.
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