Website redesign planning guide
Plan a redesign that converts more of the right visitors into qualified leads. Preview.
Project plan
From first conversation to working outcome.
Who it is for
Founders and marketing leaders planning a website redesign
Avoid a redesign that looks better but performs worse, or that costs time and money without changing business outcomes
Preview
Most website redesigns fail because they solve the wrong problem. This guide walks you through the questions that matter and helps you plan a redesign that actually changes business results.
It covers: how to audit what is and is not working, what questions to ask before you redesign, how to prioritise what changes first, and how to measure whether the redesign worked.
What is the website actually doing right now?
Who is it converting and who is it losing?
Is the problem design, copy, structure or something else?
What would success look like after the redesign?
How will you measure whether it worked?
What should change first?