Marketing leader brand brief template
Bring in a brand partner who understands what you actually need. Preview.
Project plan
From first conversation to working outcome.
Who it is for
Marketing leaders looking to hire a brand consultant or agency
Write a brief that leads to real work, not a beautiful presentation that misses the point
Preview
A template for writing a brief that actually gets you what you need from a brand consultant or agency. This is the single most important document in the project.
Covers: what is driving the need for brand work, what success looks like, what you have already tried, your constraints and what you are actually trying to change about how the business is perceived.