B2B website brief template
Write a brief that turns a website redesign into a real business asset. Preview.
Project plan
From first conversation to working outcome.
Who it is for
Founders and marketing leaders planning a website redesign
Give a designer or agency a clear mandate that actually leads to a website that converts
Preview
A template for the strategic brief that sits at the heart of every good website redesign. This is what separates a project that knows where it is going from one that is making it up as it goes.
Includes sections on business situation, target audience, conversion goals, success measures and the specific problems the redesign needs to solve.